What is seo?
SEO stands for Search Engine Optimization, ie search engine optimization. SEO is a marketing tactic that focuses on developing in search results. SEO includes both on the technical and creative elements required to improve rankings, traffic, cognitive height in the search engines. There are a lot of SEO related aspects, including the keywords on your page, to the linking of other web pages to your site.
According to many experts, SEO keywords are the most popular and popular form. Most businesses or SEOers expect their keywords to rank high on Google search results.
WHY DO YOU CHOOSE SEO?
Free SEO is not just web design that suits your needs but also ensures the fine art elements, adhere to the SEO criteria. You will be more secure when the website is always updated, maintained and promoted well. Vietnamese SEO Company provides effective, cost effective and time-saving SEO services, many companies in Ho Chi Minh City, Hanoi and many other partners in and out of the country have used our SEO services. We have many advantages as follows:
1. Vietnamese SEO applies the techniques of optimizing website design and website promotion (SEO services) most advanced.
2. Website is programmed friendly search engine (SEO) like Google, Bing, Yahoo ...
3. Free SEO does not use open source. Your website will be programmed with our own source code, so it's light and easy to update your web content.
4. Be willing to submit monthly SEO results report or when you have a need. Easy-to-understand reports, time-saving and highly aggregated.
5. Vietnamese SEO brand has been recognized and trusted.
6. Vietnamese SEO is committed to refund 100% of the cost of advance if the website does not reach the Top as committed.
7. SEO has more than 1,000 customers trust website design and website promotion.
Knowledge of the web
HOW TO SATISFY CUSTOMERS
Everyone has heard the phrase: Customers are always right. But we all know that real life is not always so simple. For e-commerce companies that rely on their customers' return on time, customer ...
STRUCTURE WEBSITE STANDARD SEO
1. Elements in the page:
In SEO, these tags are very important:
- meta tags: meta title, meta description, ... these meta tags on each page will be automatically changed according to the ...
7 WEB DESIGN TRENDS 2018
Every web designer is especially interested in updating the latest news, trends and solutions in the field. In addition, mastering the trends that are prevalent at the present time as well as the ...
* Vietnam SEO services: +84917 212 969
Both organic and paid search marketing strategies are essential for your internet marketing strategy, and should be used in an integrated way to complement each other.
What’s the structure of your SEO team?
At Alphametic, we have an experienced team of industry experts who specialize in various areas of SEO, including an SEO analyst, a content strategist, a backlink researcher, and digital copywriter. Visit our team’s page for more information.
Do you use SEO outsourcing?
No. At Alphametic, we don’t outsource any of our work to outside agencies or overseas teams. All our work in done in-house by dedicated team members who understand your brand and take a long-term view of our client’s success.
Our Services
Whether you have lofty goals to increase your organic search traffic next quarter, or have a site that’s been penalized, our team has a proven track record of success with businesses across industries and niches.
With decades of combined experience, our SEO team consists of technical experts with specialties in several areas. From local search and offsite SEO to technical SEO and marketing automation, we’re prepared to take on even the most difficult problems. We don’t look at search engine optimization in a vacuum; we gather all perspectives and diagnose problems with actionable solutions that drive results.
Backlink Analysis and Removal
Keyword Research and Canonical Mapping
Local SEO Audit Services
SEO Audits for Marketing Automation Platforms
On-Site SEO Audit
Technical SEO Services
SEO companies across Australia will carry on about how they can rank your business in Google’s search results and guarantee traffic. It sounds great, right? But search demand is down as a result of COVID-19 in some verticals.
That means it’s important to adjust your SEO strategy to meet your objectives. Maintain rankings on valuable keywords, so when demand returns, you’re in front of your competitors.
But just as important, start becoming visible in the SERPs for trending topics related to your niche. What does your target audience need to understand about your business and this pandemic?
We’re an SEO agency that generates qualified traffic, both now – and down the line.
How will YouTube SEO help your business?
No matter the topic, video SEO strategies can be used to help grow your channel, increase video views, likes subscribers and engagement, and while also boosting your online visibility.
For some audiences, video content is the most popular form of content, making video SEO even more important than website SEO.
Higher rankings on YouTube means more clicks, more engagement, and more users. And with YouTube being the fastest growing video sharing website in the world, it is the optimal place for video content.
What is On-Page SEO?
On-page SEO refers to the actions taken by marketers and webmasters to optimize individual web pages, including copy and HTML.
By making adjustments to on-page elements, companies can increase their chances for ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.
Common on-page elements to optimize include:
On-page copy, images and videos.
Meta descriptions and title tags.
Image alt text.
HTML headings (H1-H6 tags).
URL strings.
Internal linking structures.
Schema markup (featured snippet optimization).
Why You Need On-Page SEO
On-page SEO improves your online visibility, making it easier for searchers to find your content and for algorithms to crawl and index your pages.
Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.
On-page SEO can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.
Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice.
Algorithms change, customer demands evolve – SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.
VIET SEO’s On-Page SEO Services
Our on-page SEO services come in all shapes and sizes. They can be purchased a la carte, custom-quoted for unique projects or embedded into your rolling strategy.
VIET SEO SEO experts may recommend services that include, but are not limited to:
Blog writing and optimization.
Landing page writing and optimization.
Copy and content refreshes.
Creating and updating product descriptions.
Technical on-page site audits and error remediation.
Site health checks.
Website SSL setup.
Metadata optimization.
Link structure analysis and adjustment.
Conversion rate and mobile optimization.
Analytics tracking.
Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.
Site and SEO Audits
VIET SEO’s website audits are conducted by our Consulting department. Highly skilled in SEO best practices, a Consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.
As a startup - and even as an established business - you might feel compelled to make a series of compromises to get your digital marketing up and running.
The first option is to spend more of your time learning and then implementing a marketing strategy. But when you’re already working a 70-hour week, even a few extra hours can be a burden on your schedule.
The second option is to dispense a significant budget for an in-house or a freelance marketing expert. There’s a huge market for professional SEO services so, with a tad of good luck, you might run into a decent contractor.
A professional SEO company can provide some middle ground between the two solutions.
How will you know that you’ve found the right partner for your business needs? The brief answer is: your marketing budget will turn out as an investment rather than a cost.
According to research by Better Buys, businesses that use analytics to track their performance are 5X more likely to make faster decisions. With Agile taking over traditional business environments, fast decision-making is key to your success.
When it comes to SEO efforts, Google Analytics is a marketer’s best friend. That is, if the code is properly set up and you have a thorough understanding of your data.
Professional SEO companies tend to be more data-sensitive than independent and even in-house marketers. Why? Because they measure their own performance by the results they get for their clients.
A failed campaign can stain an agency’s reputation permanently. A reliable search engine optimization agency will avoid the common marketing strategy mistakes, helping you build a positive corporate identity.
They’ll take their time to explain to you why social media following and website traffic are pure vanity metrics unless you monetize them. They’ll come up with an action plan for conversion rate optimisation and always make sure to maximize your ROI.
Mobile Responsiveness
A poor understanding of analytics can be very costly to your business. A professional SEO company will be able to aggregate various expertise for accurate results—from making sure the Google Analytics Tags are properly set up in your website’s code, to setting up filters and interpreting the data.
One common mistake that businesses - or their marketers - make is initiating a SEO strategy without planning for the long term. In this case, you’ll find your resources depleted before any significant results start to show.
And take our word for it, it takes more resources to right someone else’s wrongs than to build a good strategy from scratch.
Organic traffic from search engine results doesn’t come easy. At the same time, the rules of the game are ever-changing. To stay relevant, professional SEO services providers have no choice but to keep up with the latest trends and search engine algorithm updates.
To achieve sustainable results, you need to ensure that whoever is in charge of your search engine optimization is on top of the latest best practices - be it an in-house team, a contractor, or a professional SEO company.
Code Efficiency
An important factor for website optimization is the efficiency of the code with which the website is developed.
Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content).
When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.
Website Speed
Google’s ranking algorithm is continually updated to improve the experience of its users.
In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor.
All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.
Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website.
When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet. To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.
SSL/HTTPS
Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website.
Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.
HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer.
It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).
For more information about technical SEO, Alex Chris has written an excellent article on What is Technical SEO? Best Practices for Higher Rankings.
Page Title & Meta Description
A web page’s title tag and meta description are critical to SEO rankings for two reasons. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page.
Rather than keyword stuffing (old school SEO), use a variation of your keywords. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase.
A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors.
Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate.
When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics.
Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate.
Headings (Headers)
Google appreciates (and rewards) web pages that are structured intuitively. The use of headings helps to organize the content on a page.
Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas.
When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4.
The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.
On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate.
If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring.
When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor.
When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
For more information about on-page SEO, please see Sam Warren’s article On-Page SEO Guide & Optimization Checklist.
Local SEO: Improving rankings for the “local-pack” area within search engines.
3. Off-Page SEO: Implementation of optimization elements not related to the page itself.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well.
While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead of others.
Social Media
The use of social media helps to create brand awareness and the potential for website visitors.
The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users.
Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
Backlinks
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals.
The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings.
Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links.
The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
Organic SEO: Improving rankings for the main “organic” area within search engines.
Organic SEO is important to businesses with a national & international focus.
This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research.
The internet is flooded with articles on how to perform organic SEO to improve Google rankings.
Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses.
Vietnam SEO service, SEO delivers long term results after a period of effective, Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving
How to Hire an SEO Firm
An SEO agency can help design and implement the best online marketing strategy for your company.
However, you have to take the time and find a firm that can gauge the competitive landscape and craft an approach that allows you to compete with the leaders in your industry.
In order to identify the best SEO agency, you should look for one that:
More helpful reading:
How to Hire a Marketing Agency (And Build Your Company)
Assigns You a Dedicated SEO Expert
Some companies share the workload between all of their specialists, which results in a chaotic structure.
At Fannit, we assign an SEO experts for each client, so you always have the same point of contact within our agency.
The SEO agency expert is in charge of learning about your company, the industry you operate in, and the different trends driving your customers in order to develop a sound SEO strategy.
Is Focused on the Customer
Many marketing firms start with a customer-centric mentality, but this may shift depending on a variety of factors.
Instead, you should try to find an agency that is focused on customers and makes decisions based on achieving the objective set out from the beginning.
Provides Transparent Reporting and Regular Updates
There is nothing more frustrating than not getting updates about the performance of your SEO marketing strategy. For this reason, you need to partner with an agency that offers regular updates and transparent reporting.
Vanity metrics are easy to achieve, but they don’t translate to leads or sales.
Instead, Fannit focuses on boosting the metrics that really matter, which allows you to attract your target audience and generate transparent reports that give you an accurate idea of where you stand in terms of online success.
Has a Proven Track Record
Opting for an experienced firm that has a proven track record will only increase your chances of success. Becoming a search engine optimization expert takes a lot of practice, so hiring a new firm may not generate the best results right away.
Having a good SEO strategy and working with an SEO firm is worth it because it yields organic traffic.
SEO targets unpaid traffic rather than paid traffic, which means that SEO is a holistic strategy to boost the quality and quantity of traffic to specific web pages. Strong SEO means that consumers more easily find your web pages.
Use our directory of SEO companies to find the best SEO firm for your project goals, budget, and timeline.
Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top SEO firm today!
SEO or Search Engine Optimization is the simple practice of optimizing a site for the search engine ranking.
SEO helps a website to be discovered in search engines by entering the relevant words or phrases. Optimizing the site for search engine ranking is important for all businesses as it will result in more leads and improved conversions.
Studies have shown that the websites which rank higher have greater chances of being clicked on by the prospective clients.
SEO Components
Search Engine Optimization (SEO) is important for all types of online businesses. The activity helps in improving the online visibility of a website. In many respects, SEO is at the heart of any online business strategy.
Two main activities that help in search engine ranking include:
On-site optimization: Optimizing website elements, including meta details and content for relevant keywords.
Off-site optimization: Refers to having links on external sites that point to your website.
On-site optimization is not that difficult. You can use plugins like Yoast SEO to optimize the website for search engine ranking.
On the other hand, off-site SEO is another ball game for which you need to take the help of professional SEO companies.
Both on-site and off-site optimization is important for search engine ranking. However, with increased competition, the value of off-site optimization increases significantly, as depicted in the below graph.
SEO for Home Service Companies
The Trades’ #1 SEO Agency Driving Business Growth
Your website is a powerful sales and marketing tool—if customers can find you online.
To increase monthly website traffic, calls, leads, and sales, contractors across the United States turn to Blue Corona for their home services SEO (search engine optimization) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services?
If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads and sales to your competition—guaranteed.
No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Vietnams SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
The Three Pillars of Successful SEO Services
SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo.
Vietnams SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
Improving keyword rankings on search engines
Generating more website traffic
Filling the top of your sales funnel with high-quality leads
Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
Optimize your company’s Facebook page for local SEO best practices
Discover, manage, and monitor local citation and backlink opportunities to build authority
Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
Digital designers and webmasters to help you increase your website’s conversion rates and turn more visitors into leads
Keyword Research
What searches are most relevant for people looking for your business
We start by learning as much as we can about your products, services, and the target market for each. We’ll focus on your best customers, and then reverse engineer how those people would search when looking for you.
We also look at the top competitors in your industry to see what they are spending on for PPC, and which keywords they are naturally ranking for.
Once we narrow down this list, we extract all possible synonyms and variations.
SEO services include tactics to increase “organic” traffic through back-end code optimizations
Both organic and paid search marketing strategies are essential for your internet marketing strategy, and should be used in an integrated way to complement each other.
What’s the structure of your SEO team?
At Alphametic, we have an experienced team of industry experts who specialize in various areas of SEO, including an SEO analyst, a content strategist, a backlink researcher, and digital copywriter. Visit our team’s page for more information.
Do you use SEO outsourcing?
No. At Alphametic, we don’t outsource any of our work to outside agencies or overseas teams. All our work in done in-house by dedicated team members who understand your brand and take a long-term view of our client’s success.
Our Services
Whether you have lofty goals to increase your organic search traffic next quarter, or have a site that’s been penalized, our team has a proven track record of success with businesses across industries and niches.
With decades of combined experience, our SEO team consists of technical experts with specialties in several areas. From local search and offsite SEO to technical SEO and marketing automation, we’re prepared to take on even the most difficult problems. We don’t look at search engine optimization in a vacuum; we gather all perspectives and diagnose problems with actionable solutions that drive results.
Backlink Analysis and Removal
Keyword Research and Canonical Mapping
Local SEO Audit Services
SEO Audits for Marketing Automation Platforms
On-Site SEO Audit
Technical SEO Services
SEO companies across Australia will carry on about how they can rank your business in Google’s search results and guarantee traffic. It sounds great, right? But search demand is down as a result of COVID-19 in some verticals.
That means it’s important to adjust your SEO strategy to meet your objectives. Maintain rankings on valuable keywords, so when demand returns, you’re in front of your competitors.
But just as important, start becoming visible in the SERPs for trending topics related to your niche. What does your target audience need to understand about your business and this pandemic?
We’re an SEO agency that generates qualified traffic, both now – and down the line.
How will YouTube SEO help your business?
No matter the topic, video SEO strategies can be used to help grow your channel, increase video views, likes subscribers and engagement, and while also boosting your online visibility.
For some audiences, video content is the most popular form of content, making video SEO even more important than website SEO.
Higher rankings on YouTube means more clicks, more engagement, and more users. And with YouTube being the fastest growing video sharing website in the world, it is the optimal place for video content.
What is On-Page SEO?
On-page SEO refers to the actions taken by marketers and webmasters to optimize individual web pages, including copy and HTML.
By making adjustments to on-page elements, companies can increase their chances for ranking for keywords, generating more organic traffic and making their site more friendly to both users and search engine algorithms.
Common on-page elements to optimize include:
On-page copy, images and videos.
Meta descriptions and title tags.
Image alt text.
HTML headings (H1-H6 tags).
URL strings.
Internal linking structures.
Schema markup (featured snippet optimization).
Why You Need On-Page SEO
On-page SEO improves your online visibility, making it easier for searchers to find your content and for algorithms to crawl and index your pages.
Depending on your business model and its current marketing capabilities, search engine traffic may comprise 50-90% of all traffic to your site. In other words, on-page SEO helps get you in front of 50-90% of your prospects.
On-page SEO can also be a key competitive differentiator in your industry. As traditional companies rely on legacy marketing tactics – business cards, handshake agreements, print advertising, etc. – you can use on-page SEO to reach a modern audience in an extremely efficient and cost-effective way.
Because SEO is an ongoing, long-term investment, making it a core function of your digital marketing strategy is best practice.
Algorithms change, customer demands evolve – SEO allows you to quickly keep pace with these transformations so that your company is ever-present and ever-agile.
VIET SEO’s On-Page SEO Services
Our on-page SEO services come in all shapes and sizes. They can be purchased a la carte, custom-quoted for unique projects or embedded into your rolling strategy.
VIET SEO SEO experts may recommend services that include, but are not limited to:
Blog writing and optimization.
Landing page writing and optimization.
Copy and content refreshes.
Creating and updating product descriptions.
Technical on-page site audits and error remediation.
Site health checks.
Website SSL setup.
Metadata optimization.
Link structure analysis and adjustment.
Conversion rate and mobile optimization.
Analytics tracking.
Each service involves hands-on technical and strategic support at all stages of the process, via planning, execution and reporting.
Site and SEO Audits
VIET SEO’s website audits are conducted by our Consulting department. Highly skilled in SEO best practices, a Consultant documents, analyzes, reports and provides strategic suggestions on your organization’s current website status, and the necessary steps required to fix and improve upon your positioning in the marketplace.
As a startup - and even as an established business - you might feel compelled to make a series of compromises to get your digital marketing up and running.
The first option is to spend more of your time learning and then implementing a marketing strategy. But when you’re already working a 70-hour week, even a few extra hours can be a burden on your schedule.
The second option is to dispense a significant budget for an in-house or a freelance marketing expert. There’s a huge market for professional SEO services so, with a tad of good luck, you might run into a decent contractor.
A professional SEO company can provide some middle ground between the two solutions.
How will you know that you’ve found the right partner for your business needs? The brief answer is: your marketing budget will turn out as an investment rather than a cost.
According to research by Better Buys, businesses that use analytics to track their performance are 5X more likely to make faster decisions. With Agile taking over traditional business environments, fast decision-making is key to your success.
When it comes to SEO efforts, Google Analytics is a marketer’s best friend. That is, if the code is properly set up and you have a thorough understanding of your data.
Professional SEO companies tend to be more data-sensitive than independent and even in-house marketers. Why? Because they measure their own performance by the results they get for their clients.
A failed campaign can stain an agency’s reputation permanently. A reliable search engine optimization agency will avoid the common marketing strategy mistakes, helping you build a positive corporate identity.
They’ll take their time to explain to you why social media following and website traffic are pure vanity metrics unless you monetize them. They’ll come up with an action plan for conversion rate optimisation and always make sure to maximize your ROI.
Mobile Responsiveness
A poor understanding of analytics can be very costly to your business. A professional SEO company will be able to aggregate various expertise for accurate results—from making sure the Google Analytics Tags are properly set up in your website’s code, to setting up filters and interpreting the data.
One common mistake that businesses - or their marketers - make is initiating a SEO strategy without planning for the long term. In this case, you’ll find your resources depleted before any significant results start to show.
And take our word for it, it takes more resources to right someone else’s wrongs than to build a good strategy from scratch.
Organic traffic from search engine results doesn’t come easy. At the same time, the rules of the game are ever-changing. To stay relevant, professional SEO services providers have no choice but to keep up with the latest trends and search engine algorithm updates.
To achieve sustainable results, you need to ensure that whoever is in charge of your search engine optimization is on top of the latest best practices - be it an in-house team, a contractor, or a professional SEO company.
Code Efficiency
An important factor for website optimization is the efficiency of the code with which the website is developed.
Inefficient code that is bloated can slow down a website’s load time and dilutes the code-to-text (on-page-content).
When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.
Website Speed
Google’s ranking algorithm is continually updated to improve the experience of its users.
In addition to delivering accurate results that address a query, Google also factors into its rankings the speed of a website. A faster website provides a superior user experience to a website visitor.
All other things being equal, Google will deliver a faster website before a slower site because a visitor will most likely have a better experience with the faster website. Page load times should be below 2.5 seconds.
Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website.
When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet. To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.
SSL/HTTPS
Google, like its users, prefers websites that are secure. A website with malware is an extreme example of a poor, unsecure website.
Of course, no one wants to infect their computer by visiting a website that is not secure. Google has been steadily increasing the importance of having a secure website by increasing the importance of HTTPS websites over HTTP sites.
HTTPS simply means the website is protected with an SSL certificate. SSL stands for Secured Socket Layer.
It is a communications protocol which creates a secure connection between a visitor and a website. Protecting the information entered by a visitor and received by the website is important to Google, therefore, they will rank a website that is SSL protected (https) over a website that is not (http).
For more information about technical SEO, Alex Chris has written an excellent article on What is Technical SEO? Best Practices for Higher Rankings.
Page Title & Meta Description
A web page’s title tag and meta description are critical to SEO rankings for two reasons. First, both should contain your primary keyword(s) to help Google understand the semantic meaning of your page.
Rather than keyword stuffing (old school SEO), use a variation of your keywords. It is best practice to use synonyms, word variations and change the order of words within a keyword phrase.
A professional SEO services company will know how to best optimize title tags and meta descriptions to help Google search queries ranking and improve organic traffic.
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors.
Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate.
When Google identifies that one web page is being viewed for a longer period of time and there is more visitor engagement with the website, the likelihood is that page will out-rank pages with lower user metrics.
Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate.
Headings (Headers)
Google appreciates (and rewards) web pages that are structured intuitively. The use of headings helps to organize the content on a page.
Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would include H1 and H2 heading tags and would identify more macro ideas.
When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4.
The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.
On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate.
If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring.
When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor.
When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
For more information about on-page SEO, please see Sam Warren’s article On-Page SEO Guide & Optimization Checklist.
Local SEO: Improving rankings for the “local-pack” area within search engines.
3. Off-Page SEO: Implementation of optimization elements not related to the page itself.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well.
While on-page SEO positions a website to rank for search terms well by helping search engines understand the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead of others.
Social Media
The use of social media helps to create brand awareness and the potential for website visitors.
The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users.
Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
Backlinks
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals.
The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings.
Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
If an SEO agency is not using SEO best practices for link building, they may be focusing simply on the quantity of backlinks. More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links.
The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
Organic SEO: Improving rankings for the main “organic” area within search engines.
Organic SEO is important to businesses with a national & international focus.
This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research.
The internet is flooded with articles on how to perform organic SEO to improve Google rankings.
Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses.
SEO service in Saigon
At SEO Service VietSEO, we know that the quality of our work speaks for itself. Instead of telling our customer what we can do for them, we like to show potential customers the power of our service. Take a look at examples of some of our past work and what we have done for our existing clients, through our extensive portfolio of examples. An effective SEO strategy begins with a strong plan. That's why our SEO service begins with a rigorous planning and set-up process where we set up the digital infrastructure and conduct an analysis of the current state of the website.Vietnam SEO service, SEO delivers long term results after a period of effective, Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving
How to Hire an SEO Firm
An SEO agency can help design and implement the best online marketing strategy for your company.
However, you have to take the time and find a firm that can gauge the competitive landscape and craft an approach that allows you to compete with the leaders in your industry.
In order to identify the best SEO agency, you should look for one that:
More helpful reading:
How to Hire a Marketing Agency (And Build Your Company)
Assigns You a Dedicated SEO Expert
Some companies share the workload between all of their specialists, which results in a chaotic structure.
At Fannit, we assign an SEO experts for each client, so you always have the same point of contact within our agency.
The SEO agency expert is in charge of learning about your company, the industry you operate in, and the different trends driving your customers in order to develop a sound SEO strategy.
Is Focused on the Customer
Many marketing firms start with a customer-centric mentality, but this may shift depending on a variety of factors.
Instead, you should try to find an agency that is focused on customers and makes decisions based on achieving the objective set out from the beginning.
Provides Transparent Reporting and Regular Updates
There is nothing more frustrating than not getting updates about the performance of your SEO marketing strategy. For this reason, you need to partner with an agency that offers regular updates and transparent reporting.
Vanity metrics are easy to achieve, but they don’t translate to leads or sales.
Instead, Fannit focuses on boosting the metrics that really matter, which allows you to attract your target audience and generate transparent reports that give you an accurate idea of where you stand in terms of online success.
Has a Proven Track Record
Opting for an experienced firm that has a proven track record will only increase your chances of success. Becoming a search engine optimization expert takes a lot of practice, so hiring a new firm may not generate the best results right away.
Having a good SEO strategy and working with an SEO firm is worth it because it yields organic traffic.
SEO targets unpaid traffic rather than paid traffic, which means that SEO is a holistic strategy to boost the quality and quantity of traffic to specific web pages. Strong SEO means that consumers more easily find your web pages.
Use our directory of SEO companies to find the best SEO firm for your project goals, budget, and timeline.
Our list includes data about each company's client review ratings, work portfolios, minimum project size, location, and specialty services. Get started hiring a top SEO firm today!
SEO or Search Engine Optimization is the simple practice of optimizing a site for the search engine ranking.
SEO helps a website to be discovered in search engines by entering the relevant words or phrases. Optimizing the site for search engine ranking is important for all businesses as it will result in more leads and improved conversions.
Studies have shown that the websites which rank higher have greater chances of being clicked on by the prospective clients.
SEO Components
Search Engine Optimization (SEO) is important for all types of online businesses. The activity helps in improving the online visibility of a website. In many respects, SEO is at the heart of any online business strategy.
Two main activities that help in search engine ranking include:
On-site optimization: Optimizing website elements, including meta details and content for relevant keywords.
Off-site optimization: Refers to having links on external sites that point to your website.
On-site optimization is not that difficult. You can use plugins like Yoast SEO to optimize the website for search engine ranking.
On the other hand, off-site SEO is another ball game for which you need to take the help of professional SEO companies.
Both on-site and off-site optimization is important for search engine ranking. However, with increased competition, the value of off-site optimization increases significantly, as depicted in the below graph.
SEO for Home Service Companies
The Trades’ #1 SEO Agency Driving Business Growth
Your website is a powerful sales and marketing tool—if customers can find you online.
To increase monthly website traffic, calls, leads, and sales, contractors across the United States turn to Blue Corona for their home services SEO (search engine optimization) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services?
If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads and sales to your competition—guaranteed.
No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Vietnams SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
The Three Pillars of Successful SEO Services
SEO for home service companies is the process of updating and optimizing your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo.
Vietnams SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
Improving keyword rankings on search engines
Generating more website traffic
Filling the top of your sales funnel with high-quality leads
Locate and audit existing citations across online directories like Yelp, Facebook, Angie’s List, and more, including industry-specific directories
Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
Optimize your company’s Facebook page for local SEO best practices
Discover, manage, and monitor local citation and backlink opportunities to build authority
Dedicated account managers who serve as your point of contact for all things digital marketing and SEO for home service companies
SEO analysts and copywriters who know home services marketing and what it takes to increase leads and sales from the web
Digital designers and webmasters to help you increase your website’s conversion rates and turn more visitors into leads
Keyword Research
What searches are most relevant for people looking for your business
We start by learning as much as we can about your products, services, and the target market for each. We’ll focus on your best customers, and then reverse engineer how those people would search when looking for you.
We also look at the top competitors in your industry to see what they are spending on for PPC, and which keywords they are naturally ranking for.
Once we narrow down this list, we extract all possible synonyms and variations.